Werk. featured in SF Fashion Week at the AAACC

Presenting my collection at San Francisco Fashion Week as an emerging designer was an incredible opportunity and a milestone in my creative journey. The collection explores the idea of bending traditional dress code rules, reimagining workwear and everyday dressing through a lens of comfort, whimsy, and self-expression. Rather than viewing dress codes as limitations, I wanted to challenge them in a playful way, creating garments that allow women to feel confident, comfortable, and authentically themselves in any setting.

Bringing this vision to the runway was made possible through the support and collaboration of Owen Geronimo and JP, whose guidance and expertise helped make the show a success. Watching the collection come to life on the runway was especially rewarding, as each look showcased the balance between practicality and imagination that inspired the work.

The experience backstage was equally memorable. The atmosphere was fast-paced, exciting, and full of creative energy. Despite the rush of preparations, the models remained incredibly professional, welcoming, and enthusiastic throughout the process. Their dedication and confidence brought the garments to life in ways that exceeded my expectations.

Participating in San Francisco Fashion Week provided not only a platform to share my work with a wider audience, but also an opportunity to connect with talented creatives and gain invaluable industry experience. It was an inspiring experience that reinforced my passion for designing clothing that transforms everyday dressing into something joyful, expressive, and a little unexpected.